What Is PEHI™?
Placebo-Enhanced Hypnotic Intervention (PEHI)™ blends the science of placebo with the art of hypnosis to produce targeted healing responses. It was developed to activate your body's "internal pharmacy" of hormones, neurotransmitters, and immune factors through precise mental imagery and suggestion.
Unlike traditional hypnosis alone, PEHI™ specifically incorporates guided visualization of a personalized healing agent (similar to a medication) traveling through your body, triggering measurable biochemical responses such as endorphin release, immune system enhancement, and hormonal regulation.
Understanding Placebo
The placebo effect is not "fake" or "all in your head" – it represents the activation of real neurobiological pathways that trigger healing responses. Modern research shows that when you expect healing to occur, your brain can stimulate the release of specific chemicals that create genuine physical changes in your body.
What's most remarkable is that this effect works even when you know it's happening. Studies show that people who take "open-label" placebos (when they're told it's just a sugar pill) still experience significant symptom improvements. This shows that our conscious awareness doesn't diminish this ability—in fact, understanding the process can enhance it.
Your Internal Pharmacy
Your body houses an incredible "internal pharmacy" capable of producing numerous chemicals that influence everything from pain perception to mood regulation, including endorphins, dopamine, serotonin, oxytocin, and anti-inflammatory cytokines.
Your PEHI™ Session
During your PEHI™ session, you'll experience deep relaxation while in a hypnotic state, allowing your mind to become receptive to healing suggestions. You'll be guided through vivid visualizations of healing processes moving through specific areas of your body that require attention. Throughout the session, you'll receive strategic suggestions targeting relevant physiological processes designed to activate your body's natural healing mechanisms. Additionally, you'll receive training to self-activate these healing responses between sessions, empowering you to continue the benefits on your own.